EL YOUBI, Raouya; MESSAOUDI, Fayc; LOUKILI, Manal; LOUKILI, Riad; EL AALOUCHE, Omar. From Clicks to Conversions: Leveraging Apriori and Behavioural Segmentation in E-Commerce. Statistics, Optimization & Information Computing, [S. l.], v. 15, n. 1, p. 848–858, 2025. DOI: 10.19139/soic-2310-5070-2890. Disponível em: https://iapress.org/index.php/soic/article/view/2890. Acesso em: 15 may. 2026.