Budda, A., & Tochaiwat, K. (2026). Predicting Average Daily Rate for 4-5 Star Hotels and Resorts in Thailand: A Comparative Machine Learning Approach Inte-grating Physical Attributes and Site Characteristics. Statistics, Optimization & Information Computing, 16(4), 3133–3157. https://doi.org/10.19139/soic-2310-5070-4059